Value-added reseller

A value-added reseller (VAR) is a company that adds features or services to an existing product, then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. This practice occurs commonly in the electronics (computer) industry, where, for example, a VAR might bundle a software application with supplied hardware.

The added value can come from professional services such as integrating, customizing, consulting, training and implementation. The value can also be added by developing a specific application for the product designed for the customer's needs which is then resold as a new package. VARs incorporate platform software into their own software product packages.

In addition to selling hardware and software, most resellers also offer strategic planning, system design, implementation, training, asset tracking, technical support, wiring, database development, Web development, consulting and research. For smaller businesses, a VAR is generally the vendor of choice for designing, setting up and implementing customized computer systems.

- Wikipedia definition